Benefits of including “Notifications” in supply chain management software for Pharma.

Benefits of including “Notifications” in supply chain management software for Pharma.

Globlization, digitization, ecommerce and high proliferation of mobile devices have enhanced the intensity of competition, opening up new markets for the industry on the other side have made the customers smart. Today’s customers are very much aware about their appetite and always looking for the best available solution at reasonable cost.

To cater the need of smart customer, organizations are focusing towards building smart supply chain management. Today’s organizations are aggressively adopting latest technologies like supply chain management software, sales force automation software, distribution management software, order booking software to redesign, streamline, integrate and automate the various processes. To cater the changing needs of today’s wise customer’s, technology is also evolving very rapidly hence organizations need to update their systems constantly with latest add-ons. Through this article we have tried to explain that “How much value small add-on like notification can add to your supply chain management”.

For better explanation let’s take the example of Pharma industry because Pharma industry is the pioneer in adopting various technological solutions. With the help of Notification you can directly communicate, share and update your customers.

Your customers (stockists, distributors, retailers, patients, doctors) love this because they can see immediately that their orders have been received, they are notified when orders are shipped, and they can track their purchase every step of the way. You can inform your customers about a new drug launch, about any new pricing schemes, their credit limit, reminders for pending payments and many more. That same kind of tracking and accountability can be applied to virtually every link in the supply chain to provide a moment-by-moment snapshot of how goods are moving around the planet.

Notification allow you to send one message to many people, with any devices because when the information is shared in real-time, allows teams to adapt and change to suit the situation, helping to keep manufacturing lines on time and on track. There are various instances where notifications could be a boon for you like:
Warning letters for regulatory violations, product recall and product theft are very common in Pharma industry. You are a global brand and distributing your drugs to various countries, in the situation of recall you can imagine how much effort you need. With notification technology in place, the complicated task of issuing a recall could be complete in minutes.

At the time of natural calamities like earthquake and tsunami many executives around the world had emergency meetings to assess how the disaster would affect their companies and determine what they could do to minimize that impact. Those who had a notification system in place were able to do so quickly, notifying all top managers at once via phone, email, SMS and more, and connecting these decision makers using a conference call bridge that everyone could join with a touch of their keypad. This helped them share information, make urgent decisions and coordinate response efforts.

With notification you can inform your distributor about the arrival of delivery so that your distributor can keep its staff on standby to receive it immediately. If staff is not available, it’s easy to alert truck to deliver to an alternate store, saving both time and money.

As the competition is intensifying, customer loyalty becomes more tenuous, more and more organizations are exploring supply chain management solutions to gain operational excellence, using a technology complimented with a reliable notification solution, they can establish themselves as a leader and secure a strong competitive edge.