C&F Operations vs Consignee Agent vs Channel Partner: Choosing the Right Pharma Distribution Model in India
India’s pharmaceutical supply chain requires manufacturers to choose between different Go-To-Market (GTM) strategies to distribute finished drug products. Selecting between C&F Agents, Consignee Agents, and Channel Partners (Distributors/Stockists) impacts inventory ownership, financial control, regulatory compliance, and operational efficiency. This blog helps supply chain managers and CXOs evaluate these models within India’s unique regulatory and distribution […]