Client profile
Our client is one of the fastest growing generic pharmaceutical company, having presence in America, Europe, Australia, South Africa, Asia Pacific and MENA. Right now marketing of more than 130 products worldwide and this portfolio will enhance in coming years considering its many products are already in pipeline awaiting for the marketing approval from health & regulatory authorities.
Business situation
Having a pervasive sales, marketing and distribution network across the world and a portfolio of more than 130 products, it was the cumbersome task to achieve demand-supply optimization. In this horrendous competitive business world your success depends on three things just in time (JIT) delivery, just in time delivery and just in time delivery. To achieve JIT, effective demand planning is very important and this is the area where our client was struggling. Imagine marketing of multiple products, sizes, expiry dates, classifications, countries, plants manually hence encountered many complexities like: